Marketplace- exposure is key

Directories are fine… but ad exposure is key.

Rather than focus on a list of empty categories in a directory, why not give the exposure needed to advertisers by embedding their text based advertising within the content of your website?

The key piece of the retail marketplace is the ability to treat it as an ad component that can be relative to the content that your reader is viewing.

The reader can then navigate within the ad to view more details on a landing page, print or watch a video.

______________________________________________________________

Example from NorthlandOutdoors.com: